A lifestyle, not a brand.

The founding members of bs-lab were born in Puglia, on the coast of southern Italy.

It hurts, for those who know the tides, to see how humans have stopped respecting Nature’s cycles.

So they decided to bring the expertise of those who know the world of shoes and fashion to the service of the sea.

Thus was born BeSouth: a line of products made by upcycling sail material, transformed into high-quality fabrics and mesh. Designed to last.